The 2024 holiday season in the U.S. is expected to build on trends from previous years, but with noticeable shifts in consumer behavior, economic factors and digital strategies. Online shopping, which has been growing steadily, will likely dominate once again, but how it unfolds will differ from previous years. Economic Factors and Consumer Behavior Economic […]
The holiday season presents a golden opportunity for eCommerce retailers, with major shopping days such as Halloween, Black Friday, Cyber Monday, Christmas, and New Year’s Day driving consumer spending to new heights. To seize this potential, businesses must prepare thoroughly to attract and engage shoppers during this bustling time of year. 1. Start Early with […]
Businesses across various sectors are having large quantities of data, from customer behaviors and market trends to operational efficiencies and financial metrics. However, having data is one thing and extracting actionable insights from it is quite another. This is where Artificial Intelligence (AI) comes into play that is transforming data analysis and turning raw data […]
Artificial Intelligence (AI) has become a powerful tool that is reshaping industries, particularly marketing. In 2024, AI’s role in marketing is becoming more prominent than offering innovative tools and strategies that businesses can leverage to stay ahead of the competition. Let’s look into the key AI-driven marketing trends to watch in 2024. 1. Conversational AI […]
We all know that it can be exciting and challenging to start a new online business. As a new entrepreneur, using the right tools can make a significant difference in your journey toward success. Here is a curated list of cost-effective AI tools that can help you streamline operations that enhance marketing efforts and improve […]