The 2024 holiday season in the U.S. is expected to build on trends from previous years, but with noticeable shifts in consumer behavior, economic factors and digital strategies. Online shopping, which has been growing steadily, will likely dominate once again, but how it unfolds will differ from previous years. Economic Factors and Consumer Behavior Economic […]

The holiday season presents a golden opportunity for eCommerce retailers, with major shopping days such as Halloween, Black Friday, Cyber Monday, Christmas, and New Year’s Day driving consumer spending to new heights. To seize this potential, businesses must prepare thoroughly to attract and engage shoppers during this bustling time of year. 1. Start Early with […]